The other great advantage to local business marketing is that there is a HUGE demand as many businesses are struggling to attract customers. businessmarketonline that are not struggling will always be open to exploring new ways to attract more customers.
Offline Marketing is not for everyone. If you are somebody that does not want to meet with people face to face then you will find it difficult to attract quality and high paying clients. On the other hand, if you are prepared to meet with clients and speak with them on the telephone then you will have no problems selling smell business marketing services.
Local Business Marketing Services
There’s literally no limit on the marketing services you can offer to small businesses, some of the most common services include: – Building Basic WordPress Sites, SEO, Google Places, Facebook Fan Pages, Mobile Sites and Email Marketing.
Quite often people always want to know how to make money really quickly as a marketing consultant even if they have NO EXPERIENCE of internet marketing. Well, I’m actually going to share with you something you can do TODAY!
Here’s how you can make a couple of hundred pounds or dollars in just a few hours.
To do this, you will need to have a digital camera, if you don’t have one then borrow one! A friend of mine got started small business marketing with this method and it really works!
The whole concept is quite simple. Contact small businesses (In a moment, I’ll share with you how) and then offer to create them a social media presence. By social media presence I primarily mean Facebook and Twitter. This is a great service to offer because most small businesses are not leveraging the power of social media. As part of this service, all you need to do is go in to the business and take internal and external photographs and maybe some photographs of the staff.
Next, you create a basic fan page for the business and upload the photographs (takes three minutes and it’s completely free!) Do the same thing with Twitter.
For this service you can easily charge somewhere around $200 or £150 and it is something you start offering straight away! As a local business marketing consultant, you should always be looking for a way to generate more revenue for your business. One way to do this is to consider upselling your client on to other services. If you sell the social media presence service, you could upsell them ‘rights’ to the photographs you have taken so that they can use them outside of their social media marketing. Money for nothing!
Local Business Marketing – How To Sell Services
One big mistake I see people make time and time again when they start offering local business marketing services is that they have no ONLINE PRESENCE themselves! How can you possibly sell somebody a website when you don’t have one yourself? It just doesn’t make sense. So before you offer any services, except for the cool one I shared above, make sure you build a basic site for yourself first.
The best way to sell small businesses marketing services is to contact businesses by telephone or by mail. In my experience email does not work and other forms of attracting small businesses require advertising budgets. You could just walk in unannounced but this isn’t my style so I cannot comment on whether this works.
Here’s a local business marketing script you can use, adjust it depending on the service you are intending to offer.
“Good Morning/Afternoon. I am a [Web Designer] and I’ve just set up in the local area. I am just phoning around local businesses to see if you would be interested in a website because I’ve noticed you don’t have one. Would you be interested in getting more clients with one?”
Once you get a yes, make sure you tell them exactly what you’re giving to give them and what the next steps are. Make sure to also be paid at least 50% or more upfront before you start the job. Recent conversations regarding the theory of replication and home based business marketing strategies sparked this article. I need to start by genuinely asking the argument of whether or not we should be chasing duplication at all. Moreover, what will we be duplicating?
For years in my business the idea of a duplicable home based business marketing strategy was shoved down my throat and infused within my thinking. I didn’t just accept this idea of using one system that anyone pursued, but I taught the notion to everyone I worked with. Then things changed for me that literally transformed how I understand home based business marketing.
Do not misunderstand, I definitely acknowledge that individuals and businesses crave systems. Succeeding is more challenging if you do not have a process to follow. Let’s face it, individuals need specific direction. New home business owners need a 1,2,3 kind of system. You have to ask yourself what your home based business marketing system is in fact yielding or replicating. Additionally, is your system really duplicating at all?
In order to answer this question, we initially have to describe duplication within the conditions of the home based business marketing field. The average home business owner views replication as the primary goal. Expressly, when we have enough individuals duplicating our business system, we may sit back, enjoy, and observe as the checks keep rolling in. This type of belief is actually buying into the myth of duplication. Allow me to demonstrate.
We start with the hope that one by one or two by two we will add others to our sales force who will follow and copy our home based business marketing strategy. We think that the majority of people will get comparable results to our own, before long momentum is achieved and we will be duplicating in masses. In due season though, real life slaps us in the face as the accomplishment of true replication isn’t as easy as we anticipated. This is where the light bulb was turned on for me and altered my rationale concerning duplication.
After 8 years of working my business persistently, I recognized that even though we had assembled a healthy business, we were still stuck in the same situation as when we began. Yes, I was making a lot more money than when I first started my business and had some pretty awesome perks; yet, I hadn’t secured the degree of viral duplication that everyone talks about. Hence I started studying home based business marketing programs.
I found that replication is a myth in the home business world. This might rattle your chain a bit; yet, I wish to rouse your beliefs. Fairly ask and assess what the statistics are in your business regarding overall duplication and real people seeing real results? For a fair assessment you need to examine more than the handful of individuals who may be having direct or singular results. The question is how many individuals are able to realize true reproduction in depth in your business?
Earnestly assess your business and ask:
Has your team grown apart from your personal contact? Fundamentally this indicates that you regularly have team members that you have never met who are generating ample numbers without you.
Would you be able to completely remove yourself and your personal resources (your closing calls, webinars, training, etc.) from the arrangement and have your team persist to multiply?
Is your team creating multiple legacy type businesses to the point where they could not be swayed to move to another company?
Could you walk away from your business and travel the world for an entire year without affecting your income?
Most people are answering these questions with a negative response. If you are answering yes to all of the above, either you are out of touch with reality OR you hold a superior home based business marketing formula that understands that true replication can’t be achieved with one limited home based business marketing system.
The reason so many people struggle to duplicate their home based business marketing lies in this answer. A simple system designed to be mass replicated does not exist. Why? Let’s get back to my light bulb moment.
After eight years of employing a duplicable home based business marketing plan, I was still doing the same things I was doing whenever I began working my career. Until I reprogrammed my beliefs and reprogrammed my strategies, I would continue doing the same things always. We are simply human. Each of us are different and bring to the table a different skill, talent, gift, personality, and perspective. Buying into an idea where a single home based business marketing plan will essentially clone your results is insanity.
I was executing the identical tasks repeatedly because I wasn’t offering options, strategies, and home based business marketing methods that would function for different individuals. I was wrongfully believing that anyone could be altered and adapted to fit the plan, rather than tailoring the system for dissimilarity. An eye opening lesson it was.
Duplication is a myth considering nobody may duplicate you. Nobody will do exactly what you do and get the exact same results. Until you discount the idea of mass duplication and adjust your home based business marketing system, you will make the same mistakes I made and continually reconstruct your team searching for team members just like you!